Fundraising in the Creative and Cultural Industries av Michelle (Cause4 UK) Wright, Ben (University of Leeds UK) Walmsley, Emilee (University of Leeds

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<P>The need for effective fundraising in the arts has never been more acute. Specialist yet accessible, <I>Fundraising in the Creative and Cultural Industries </I>is designed to provide strategic and practical support to individuals needing to lead or develop fundraising in their organisations. </P><P>Part One explores theories of leadership and change, as well as managing fundraising in a crisis, most notably the impact of COVID-19 on cultural organisations globally. It introduces readers to specific academic frameworks and concepts from arts management, business and entrepreneurship studies ¿ which readers can use to analyse their own situations ¿ and provides insight via real-world case studies. Part Two explores the practical application of fundraising. Readers can begin their journey to becoming a fundraising expert, starting from the basics of fundraising to a broad understanding of the different means and channels through which income can be raised for arts and cultural organisa