Fundamentals of Strategy av Richard Whittington, Duncan Angwin, Patrick Regner, Gerry Johnson, Kevan Scholes

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<h3>Understand and apply the essential concepts and techniques of strategy.</h3><p><strong>Fundamentals of Strategy, 6th Edition</strong> is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading <em>Exploring Strategy</em>.</p><p>This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios.</p><p>The nine chapters provide an accessible introductory analysis of the ''strategic position'' and ''strategic choices'' facing contemporary organisations.</p><p>Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture