Fundamentals of Public Communication Campaigns av Jonathan (University of Central Florida) Matusitz

589,-

Kjøp

<p><b>The most comprehensive and up-to-date textbook on public communication campaigns currently available </b><p><i>Fundamentals of Public Communication Campaigns </i>provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID¿19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). <p>Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, so