For undergraduate principles of marketing courses. <br><br> Everything students need to know to develop their ¿management sense¿ and be successful <br><br><strong><em>Fundamentals of Management</em></strong> covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today¿s employers. <strong><em>Fundamentals of Management</em></strong> offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn¿t - with the ultimate goal to help students be successful in their careers.