From Purpose to Impact

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<P>To meet the challenge of closing the gap between academic research and industry practice, we need a step change in how the business school and the business scholar engages with business. This book presents best practice in the methods of broadening successful academic¿business engagement on a major scale. It presents concrete recommendations for setting programmes, creating incentives and structuring recruitment that will transform effective academic¿business engagement.</P><P>Most universities claim to have significant links with industry and the professions, but, in reality, only a limited number of business scholars are engaged with industry. A focus on ¿impact¿ presents an additional potential trap, confusing promotion of research and tactical tips and tricks, with genuine engagement. This book explores the increasing number of new and innovative partnerships and collaborative activities, and looks at how academics can adapt to and leverage these new opportunities. It focuses on