Franchising Strategies av Ed Teixeira, Richard Chan

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<P>A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.</P><P>For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include:</P><UL><P><LI>The franchising business model, including its history, economic impact, and regulations</LI><P></P><P><LI>Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas </LI><P></P><P><LI>Implementation components of franchising strategies, such as