Foundations of Business av Andrew (Head of Business and Marketing Director Head of Business and Marketing Director Oxford Brookes University) Gillespi

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Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic, <i>Foundations of Business</i> provides a truly accessible and engaging guide that reflects current business environments and the global nature of business. Rich with international insights from the real world, this text is your key to gaining a holistic understanding of business and organisations in this modern world. Starting first by exploring the different types of organizations and their structures, you will then move on to explore the core aspects of a business such as marketing, accounting and finance; as well as the more people-centred issues such as leadership and business ethics. In engaging with this text, you will also develop a firmunderstanding of key external issues such as the competitive environment; and the political,