For Immediate Release av Ronn Torossian, Karen Kelly

239,-

Kjøp

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, <i>For Immediate Release</i>, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).<br><br><i>For Immediate Release</i> will show you how to:<br><br> Frame the debate and control the conversation<br> Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them<br> Promote the interests of your brand or business; deter or potentially stop what is not in your interest<br> Build on great press, and avoid or minimize bad