<p><i>''What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?''</i><br><br><i>*</i>This book is about a special kind of persuasion: ''<b>flipnosis''</b>. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. <b>Flipnosis is black-belt mind control</b>. It doesn''t just turn the tables, it kicks them over.<br><br>*From the malign but fascinating powers of <b>psychopaths, serial killers and con men</b> to the political genius of Winston Churchill - via the grandmasters of martial arts, <b>Buddhist monks, magicians, advertisers, salesmen, CEOs</b> and frogs that mug each other - Kevin Dutton''s brilliantly original and revelatory book <b>explores what cutting-edge science can teach us about the techniques of persuasion</b>.</p>