<p><b>Learn now to unlock your "prey drive"¿the instinctual ability that allows you to "flip the switch" to achieve massive success</b></p><p>Getting to the next level of success requires more than hard work and perseverance. In <i>Flip the Switch</i>, championship basketball-turned-business coach Micheal Burt shows you how the world¿s greatest achievers have learned to access their inner switch¿an instinctive ¿prey drive¿ that allows them to passionately pursue a target or goal. We all have this switch, but it¿s impossible to access without knowing what drives us.</p><p>In <i>Flip the Switch</i>, Coach Burt guides you through the five primary drivers that fuel motivation¿fear, competition, exposure, environment, and embarrassment¿and leads you through soul-searching questions to discover your own prey drive: What am I deeply passionate about? Where is there a need in the world that I can fulfill? What am I naturally talented at? What am I curious about? Armed with self-knowledge and s