<span><p><span><b>How to fight for what matters most—a practical and empowering guide for activists and advocates on how to speak out, spark controversy, and stand up for a cause, from an accomplished and dedicated ally on the front lines of change. </b></span></p><p><span>Before you can become an effective activist or trusted ally, you first have to find your fight—to pinpoint the issue or issues that matter most to you. Once you figure this out, you can start moving what’s inside you to the outside, where change happens.</span><span>  </span></p><p><span>For more than three decades, Jay Ruderman, activist and president of the Ruderman Family Foundation, has been doing just that, working to change popular opinion and influence public policy on the issues that move him, from promoting disability inclusion and mental health advocacy to changing the culture of the entertainment industry. </span></p><p><span>In