Fighting Churn with Data av Carl Gold

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<p>Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.</p><p> </p><p>This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. </p><p> </p><p>Don¿t let your hard-won customers vanish from subscription services, taking their money with them. In <i>Fighting Churn with Data </i>you¿ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.</p><p> </p><p>¿   Identifying processes suited to machine learning</p><p>¿   Using machine learning to automate back office processes</p><p>¿   Seven everyday business process