Fashion Marketing

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<b><i>¿Clothing that is not purchased or worn is not fashion¿</i> (to paraphrase Armani)</b><br/><p>Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?<br/></p><p>Marketing is now a firmly established element of most fashion and clothing courses. <i>Fashion Marketing</i> is written to meet students¿ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:<br/></p><p>¿ deals with contemporary issues in fashion marketing<br/></p><p>¿ up-to-date examples of global good practice<br