Fascinate, Revised and Updated av Sally Hogshead

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<p><strong>Why is Jägermeister the most popular brand nobody likes? Why do </strong><strong>women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?</strong></p><p>And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.</p><p>The word “fascinate” comes from the Latin word <em>fascinare,</em> meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. </p><p>This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a di