Everybody Writes av Ann Handley

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<p><b>A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) </b><p>In the newly revised and updated edition of <i>Everybody Writes, </i>marketer and author Ann Handley improves on her <i>Wall Street Journal</i> bestselling book that¿s helped hundreds of thousands become better, more confident writers. <p>In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. <p>This new edition also includes: <ul><li>All-new examples, tools, resources</li><li>Updated step-by-step writing framework</li><li>Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann¿s thinking about what works today)</li><li>The same witty and practical how-to approach</li><li>How to attract and retain customers with stellar online communication</li><li>How to choose your words well, sparingly,