Event Planning and Management av Ruth Dowson, Bernadette Albert, Dan Lomax

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<p><b>Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.</b><br><br>Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, <b><i>Event Planning and Management</i></b> offers a structured formula for all types of events, from their initial planning to final evaluation.<br><br>Without assuming prior subject knowledge or experience, this fully updated third edition of <b><i>Event Planning and Management</i></b> provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and Th