<p>Business ethics are the set of practices and policies that companies use to guide them through decisions about finances, negotiations and deals, corporate social responsibility, and more. Without a strong set of ethics, a business can run afoul of the law, encounter financial pitfalls and moral dilemmas.</p><p>The objective of this book is a practical, fair, balanced, and objective treatment of the role of ethics in business performance of companies in competitive markets that demonstrates how ethics affects business culture, strategy, decision-making, and value creation, which then determine competitiveness and business viability. The universality of corruption and prevalence of unethical conduct is the background from which the narrative describes how ethical issues enter all functional areas. <a></a></p><p>The ethics effects on the complexity of decisions and challenges are examined and the questions of why bother with ethical business and whether businesses invit