Escape Velocity av Geoffrey A. Moore

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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple<p>In<em>Escape Velocity </em>Geoffrey A. Moore, author of the marketing masterwork <em>Crossingthe Chasm</em>, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore<em></em>connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s <em>Execution</em>,Clay Christensen’s <em>Innovator’s Solution</em>, and Gary Vaynerchuck’s<em>Crush It!</em>, and for anyone aiming for the pinnacle of business success, <em>EscapeVelocity </em>is an irreplaceable roadmap to the top.</p>