EMPOWERED av Marty Cagan

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<p><b>What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? </b></p><p>Most people think it¿s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much <i>who</i> they hire, but rather <i>how</i> they enable their people to work together to solve hard problems and create extraordinary products. </p><p>As legendary Silicon Valley coach--and coach to the founders of several of today¿s leading tech companies--Bill Campbell said, ¿Leadership is about recognizing that there''s a greatness in everyone, and your job is to create an environment where that greatness can emerge.¿ </p><p>The goal of <i>EMPOWERED</i> is to provide you, as a leader of product management, product design, or engineering, with everything you¿ll need to create just such an environment. </p><p>As partners at The