eMarketing av Raymond (Ohio University USA) Frost, Alexa K. (University of Akron USA) Fox, Terry Daugherty

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<P><EM>eMarketing</EM>, 9<SUP>th</SUP> edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".</P><P>The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9<SUP>th </SUP>edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories" and "let¿s get technical" boxes, as well as activities at the end of