Elite Sales Strategies av Anthony Iannarino

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<p><b>Accelerate your sales career with this how-to book from an expert in sales </b><p>In <i>Elite Sales Strategies</i>, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized. <p>This guidebook suggests putting yourself in a ¿one-up¿ position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a ¿one-down¿ position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages t