E-commerce 2023¿2024: business. technology. society., Global Edition av Kenneth Laudon, Carol Traver

849,-

Kjøp

<p><strong>E-commerce 2023</strong><strong>¿2024</strong><strong>: </strong><strong>business. technology. society.</strong> provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta<sup>¿</sup>, TikTok<sup>¿</sup>, Netflix<sup>¿</sup>, YouTube<sup>¿</sup>, Walmart<sup>¿</sup>, and Amazon<sup>¿</sup> illustrate how e-commerce is altering business practices and driving shifts in the global economy.</p><p>The <strong>18th Edition</strong> features all new or updated opening, closing, and ¿Insight on¿ cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowled