Duct Tape Marketing Revised and Updated av John Jantsch

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<p><strong>In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.</strong></p><p>As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. <em>Duct Tape Marketing</em> shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.</p><p>Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.</p><p>In <em>Duct Tape Marketing</em>, you will learn how to:</p><ul><li>turn your marketing efforts into a lead generation machine</li><li>create long-term plans for your