Doing Business in Europe av Gabriele Suder, Johan Lindeque

719,-

Kjøp

<p>The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.</p><p>Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.</p><p>Also new to this edition:</p><ul><li>Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev’s acquisition of British SABMiller, and the expansion of Alibaba Group in Europe. </li><li>Enhanced material on business in EFTA and CEFTA areas. </li><li>Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe. </li><li>Cove