Digital Marketing av Ira (Entwine Inc. USA) Kaufman, Chris (SyneCore Tech USA) Horton, Mariusz Soltanifar

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<P><EM>Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, </EM>draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.</P><P>Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:</P><UL><LI>Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose</LI><LI>Introduces the <I>Sustainable Marketing Normal</I>, a values-driven marketing model for the digital age which incorporates the 6Ps of