Digital Marketing av Annmarie Hanlon

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<p>An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. </p><p>The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. </p><p>Key features: </p><ul><li>Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. </li><li>A brand-new case study on Strava runs throughout the book to help you apply what you¿ve learnt to real-world scenarios. </li><li>¿Ethical Insight¿ boxes provide a reflective and challenging look at social issues and the negative side of marketing. </li><li>¿Digital Tool¿ boxes introduce professional tools, such as ¿Spot the Troll¿, Hootsuite an