Digital Makeover av Beatrice Collin, Marie Taillard

223,-

Kjøp

<p><b>Get an insider¿s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse </b> </p><p><i>Digital Makeover: How L''Or¿ Put People First to Build a Beauty Tech Powerhouse</i> examines L¿Or¿¿s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L¿Or¿ turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.</p><p><i>Digital Makeover</i> comprehensively describes L¿Or¿¿s strategy, including: </p><ul><li>Maintaining market leadership in the face of disruption </li><li>Believing in the transformative power of the organization, its legacy and its people </li><li>A social-centric approach to beauty tech, ecommerce and digital services </li><li>The company¿s successful play for market dominance in China </li><li>Case studies that showcas