Digital Business Transformation av Nigel Vaz

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<p><b>Fuel your business'' transition into the digital age with this insightful and comprehensive resource</b></p><p><i>Digital Business Transformation: How Established Companies Sustain Competitive Advantage</i> offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, <i>Digital Business Transformation</i> delivers practical advice and approachable strategies to help businesses realize their digital potential.</p><p><i>Digital Business Transformation</i> provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:</p><ul><li>How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges</li><li>How to deconstruct decision-making throughout all levels of your organization</li><li>How to combine strategy, product, experience, en