Differentiation Strategy av Kevin (University of Michigan Ann Arbor USA) Holt

439,-

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<P>This comprehensive and richly illustrated book explains how to create a differentiation strategy¿a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. </P><P>Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers¿ most fundamental question: <I>Why should I buy from you instead of your competitors? What makes you different? </I>The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of <I>competitive advantage</I>, <I>competitive strategy</I>, and <I>customer-perceived value</I>. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the r