Dictionary of Marketing Communications av Norman A.P. Govoni

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<p>"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni''s <b>Dictionary</b> is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."</p><p>¿Robb Kopp, Babson College</p><b><p>"<i>The<b> Dictionary of Marketing Communications</b> is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."</i></p></b><p>¿Suzanne B. Walchli, University of the Pacific</p><p>The <b>Dictionary of Marketing Communications</b> contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over man