Dian Hanson¿s: The History of Men¿s Magazines. Vol. 4: 1960s Under the Counter

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<p>In 1958 <strong>Milton Luros</strong> left his New York job designing and illustrating detective pulp magazines for North Hollywood, California. A year later, with a loan from an underworld figure, he founded <strong>a publishing empire that revolutionized men¿s magazines</strong> in the 1960s. His so-called ¿California slicks¿ borrowed bad-girl themes from pre-<em>Playboy</em> burlesque titles, featuring big hair, heavy make-up, cigarettes, and cocktails, but in west coast mid-century settings with better photography, paper, and printing. With no redeeming articles, they were too strong for newsstands, but outsold <em>Playboy</em> in tobacco shops and specialty bookstores.<br/><br/>Californian <strong>Elmer Batters</strong> invented <strong>leg art photography</strong> the same year, with titles <em>Black Silk Stockings</em>, <em>Leg-O-Rama</em>, <em>Tip Top</em>, <em>Elmer¿s Naked Jungle </em>and more. Back in New York, <strong>Irving Klaw</strong> introduced <strong>fetish dige