Design for the Mind:Seven Psychological Principles of Persuasive Design av Victor Yocco

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<b>Summary</b><BR><BR><i>Design for the Mind: Seven Psychological Principles of Persuasive Design</i> teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.<BR><BR>Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.<BR><BR><b>About the Technology</b><BR><BR>Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react.<BR><BR><b>About