Decoding the New Consumer Mind av Kit Yarrow

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<p><b>Take a glimpse into the mind of the modern consumer</b></p><p>A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In <i>Decoding the New Consumer Mind</i>, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.</p><p>Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired,