Dealing with Darwin av Geoffrey A. (Newcastle Business School UK) Moore

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You''ve read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else ¿ probably better or cheaper. <p>Many companies thrive during the early stages of their life cycle, reveling in bursts of energy and advancement, only to fall slack during periods of inertia and die out while others surge ahead. But some notable companies have figured out how to deal with Darwin at every phase of their evolution ¿ making changes on the fly while fending off challenges from every quarter.</p><p><i>Dealing with Darwin</i> will help you understand your company''s role in its market ecosystem; where your competitive advantage came from in the past and how it will change in the future; what kinds of diffe