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Think global, act local!'', ''Be the change you want to see in the world!'', ''Every little bit counts!''. We can all get on board with such sentiments, right? That, of course, is exactly what corporate spin-masters across the world are banking on. By weaponizing such seemingly innocuous yet powerful narratives, change becomes a matter of personal choice, something each of us must slave away at day by day: switching off lightbulbs to save the environment or exercising to shed the weight we''ve gained from consuming junk food. All the while, the corporate welfare tap continues to flow, with over USD6 trillion worth of annual subsidies dished out to industries that directly contribute to the deaths of over 5.5 million people each year through diabetes, road deaths, global warming, and other crises. But such framing is just the tip of the iceberg. A small part of the corporate disinformation playbook. This playbook is the dark matter of activist work. The unseeable element shapes all harm