Customer Experience For Dummies av Roy Barnes, Bob (The Employee Engagement Group) Kelleher

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<b>Gain, engage, and retain customers with positive experiences</b><p>A positive customer experience is absolutely essential to keeping your business relevant. Today''s business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. <i>Customer Experience For Dummies</i> helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.</p><p>The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You''ll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more.</p><ul><li>Gives you the t