Customer Analytics For Dummies av Jeff Sauro

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<b>The easy way to grasp customer analytics</b><p>Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. <i>Customer Analytics For Dummies</i> shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.</p><p><i>Customer Analytics For Dummies</i> gets you up to speed on what you should be testing. You''ll also find current information on how to leverage A/B testing, social media''s role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.</p><ul><li>Shows you what to measure, how to measure, and ways t