<p>Ideas don¿t come from nothing. <br><br>They come from what is already inside people¿s brains.<br><br>And so it¿s not true to say that people have ideas. <br><br>In fact, ideas have people.<br><br>The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.<br><br>In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from ¿ as a guide for those who have to generate ideas in advertising, business, or the wider world.</p>