Creativity for Innovation Management av Ina Goller, John Bessant

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<P><EM>Creativity for Innovation Management</EM> is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.</P><P>The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.</P><P>This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-cent