Creative Direction in a Digital World av Adam Harrell

629,-

Kjøp

<P>Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.<BR><BR>Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. <BR></P><UL><P><LI>Divided into ten chapters. Each focuses on a different key aspect of the creative director''s job from start to finish.</LI><P></P><P><LI>Learn how to understand the client''s biggest challenges and distill insights about the audience into creative strategies.</LI><P></P><P><LI>Develop the skills needed to communicate your ideas to a skeptical client. </LI><P></P><P><LI>Learn how to more effectively manage your creative team.</LI><P></P><P><LI>And most importantly craft digital experiences that get results.</LI><P></P></UL>