Creating a Sustainable Competitive Position

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<p><strong>The ebook edition of this title is Open Access and freely available to read online.</strong></p><p>The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in <em>Creating a Sustainable Competitive Position </em>discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges.</p><p>While good transparent ethical behaviour improves a company¿s reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm¿s global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. <em>Creating a Sustainable Competitive Position</em> includes re