Corporate Communication av Joep P. Cornelissen

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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.<br/><br/>The text has been fully updated to include:<br/><br/>¿<span></span>changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams <br/>¿<span></span>the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ¿metaverse¿ and alongside consideration of popular newer social media such as TikTok<br/>¿<span></span>the increasing focus on sustainability and the United Nations¿ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication<br/><br/>New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); div