Copywriting In A Week av Rob Ashton, Robert Ashton

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<B>Great copywriting just got easier</B><BR>It''s strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. <BR><BR>Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global <BR>communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. <BR><BR>The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. <BR><BR>Succe