Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Ra av Joe Pulizzi

263,-

Kjøp

<b>Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business </b><br><br>Today¿s markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.<br><br>From one of today¿s leading experts in content marketing, <i>Content Inc.</i> is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You¿ll learn how to develop valuable content, build an audience around that content¿and then create a product for that audience. <i>Content Inc.</i> walks you through the entire process, showing how to<br><p></p><ul><li>Identify the intersection of your expertise and your future customer¿s needs</li><li>Deter