Consumer Behaviour av Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele

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‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what''s fashionable in academic circles.’<br/><em>Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia</em><br/><br/>‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’<br/><em>Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales</em><br/><br/> Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.<br/><br/> The fourth edition maintains a strong focus on research, particularly qu