Consumer Behaviour av Michael Solomon, Margaret Hogg, Soren Askegaard, Gary Bamossy

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<h3><strong>Get into the contemporary European Consumer mindset with this industry-leading text.</strong></h3><p><strong>Consumer Behaviour: A European Perspective, 7<sup>th</sup> Edition</strong> is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world.</p><p>Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master''s students who study relevant courses.</p><p>The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content''s character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications.</p><p>The book does not limit knowledge to the European market, however: it also discusses the broader globa