Consumer Behaviour and the Arts av Francois Colbert, Alain d'Astous

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<P>Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. </P><P>This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions:</P><UL><P><LI>What do we know about this aspect of consumer behaviour in general?</LI><P></P><P><LI>What do we know about this aspect as it relates to the consumption of art works or cultural experiences?</LI><P></P><P><LI>What are the practical implications of this knowledge for managers working in the arts?</LI><P></P><P><LI>What are the implications for researchers in this field?</LI><P></P></UL><P>This book fills the need for scientific and practical knowledge about the people who consume arts and culture and w