Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition av Michael G. Solomon

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<p><i>For courses in Consumer Behavior.</i></p><p><i>This package includes MyMarketingLab<sup>¿</sup></i></p><p> </p><p><b>Beyond Consumer Behavior: How Buying Habits Shape Identity</b></p><p>Solomon¿s <b><i>Consumer Behavior: Buying, Having, and Being </i></b>deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. </p><p> </p><p>In the <b>Twelfth Edition,</b> Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as ¿Dadvertising,¿ ¿Meerkati