Consumer Activism av Eleftheria J Lekakis

335,-

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<p>"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice."<br/><em>– Professor Mehita Iqani, Stellenbosch University</em><br/><br/>"Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems."<br/><em>– Professor Melissa Aronczyk, Rutgers University</em><br/><br/>Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice.<br/><br/>This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals,