Competing in Emerging Markets

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<P>This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.</P><P>Although this book is intended primarily for Emerging markets courses, it can also be used for various other courses in international management or international strategy. It explores a range of themes, including:</P><UL><UL><P></P></UL><LI>the strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets</LI><LI>the imperative to generate creative solutions in response to idiosyncratic challenges posed by Emerging markets.</LI><P></P></UL><P><EM>Competing in Emerging Markets</EM> emphasizes both the unique challenges facing co